This article delves into how nonprofit institutions, specifically Business Interest Associations (BIAs), have undertaken their Internet appearance applying digital marketing techniques. For this purpose, and using big data tools, the presence and monitoring by Internet users of 102 BIAs, with...

GRI reporting was created with a dual purpose: on one hand, to grow awareness for the entities, regarding the importance of their involvement in social activities, and on the other hand, to answer to the need of transparency of stakeholders in decision-making process. For this reason, in 2010,...