The paper analyses expectations and company strategies in relation to Hungary’s joining the European Union. Data was collected from mainly medium-sized Hungarian companies by a questionnaire survey between January and April 2004. Companies perceived high level of uncertainty in relation to...

The paper analyses expectations and company strategies in relation to Hungary's joining the European Union. Data was collected from mainly medium-sized Hungarian companies by a questionnaire survey between January and April 2004. Companies perceived high level of uncertainty in relation to...

Purpose – The purpose of this paper is to describe the strategies of enterprises located in Hungary parallel with joining the European Union and to evaluate the preparation of firms for the competitive conditions within the EU. Design/methodology/approach – The paper is based on a...