This paper studies the impact of the mental money conversion process on price perception in Austria (1 euro = 13.76 ATS …) and France (1 euro = 6.56 francs). Money conversion has been implicated and investigated within the framework of 2 … different reference price conceptions. In addition, the evolution of threshold prices from current currencies to the euro was …

This paper studies the impact of the mental money conversion process on price perception in Austria (1 euro = 13.76 ATS …) and France (1 euro = 6.56 francs). Money conversion has been implicated and investigated within the framework of 2 … different reference price conceptions. In addition, the evolution of threshold prices from current currencies to the euro was …

countries of the European Union from 1996 to 2018, results indicate that consumers in the Eurozone lost 0.98% ± 0.22% in annual … per capita consumer welfare after adopting the euro …

This volume explores the consumer perspectives of the introduction of the Euro. In 1996, the European Commission set up … a Euro Working Group, which brought together all the families of consumers' associations and is responsible for … look at all the psychosociological issues related to the Euro and, wherever possible, to draw practical conclusions about …