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Measuring sales training effectiveness at the behavior and results levels using self- and supervisor evaluations

Attia, Ashraf M.; Honeycutt, Earl D. - In: Marketing intelligence & planning 30 (2012) 3, pp. 324-338

Persistent link: https://www.econbiz.de/10009570860

Addressing service challenges to improve sales training

Honeycutt, Earl D.; Hodge, Sharon K.; Attia, Ashraf M. - In: Services marketing quarterly 36 (2015) 4, pp. 352-367

Persistent link: https://www.econbiz.de/10011398049

Current sales training practices in the commercial retail banking industry in Malaysia

Jantan, M. Asri; Honeycutt, Earl D. - In: Services marketing quarterly 34 (2013) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10009726523

Evaluating sales training effectiveness at the reaction and learning levels

Attia, Ashraf M.; Honeycutt, Earl D.; Fakhr, Rana; … - In: Services marketing quarterly 42 (2021) 1/2, pp. 124-139

Persistent link: https://www.econbiz.de/10012607288

Measuring sales training effectiveness at the behavior and results levels using self‐ and supervisor evaluations

Attia, Ashraf M.; Honeycutt, Earl D. - In: Marketing Intelligence & Planning 30 (2012) 3, pp. 324-338

Purpose – The purpose of this article is to improve the sales training process by gaining a deeper understanding of the first two levels – reaction and learning. Design/methodology/approach – A total of 79 sales supervisors of a US firm operating in Egypt participated in the study. They...

Persistent link: https://www.econbiz.de/10014946303