Dieses Lehrbuch bietet einen grundlegenden Überblick über die wichtigsten Planungsaspekte, Werbeträger und -instrumente sowie über das strategische Management und Controlling von Werbekommunikation. Der Autor erklärt die organisatorische Einbettung des Werbemanagements bei werbungtreibenden...

This report describes the research and policy context for the evaluation, logic model underlying the projects, and selection of the random assignment sites and enrollment of youth. It also presents comprehensive designs for the process, cost, impact, and benefit-cost analyses, and concludes with...

Academically focused tutoring programmes for young children have been promoted widely in the US in various forms as promising strategies for improving academic performance, particularly in reading and mathematics. A body of evidence shows the benefits of tutoring provided by certified, paid...