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Chief marketing officer's equity incentives : economic determinants and effects on shareholder value

Fabrizi, Michele - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1757-1781

Persistent link: https://www.econbiz.de/10010429762

Does equity-based compensation motivate executives to build strong brands?

Sardashti, Hanieh; Calantone, Roger J. - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1433-1460

Persistent link: https://www.econbiz.de/10013466536

The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing

Le Meunier-FitzHugh, Kenneth; Massey, Graham R.; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1161-1171

Persistent link: https://www.econbiz.de/10009492025

The diffusion of knowledge via manager's mobility

Mion, Giordano; Opromolla, Luca David; Sforza, Alessandro - 2016

Better managers and managerial practices lead to better firm performance. Yet, little is known about what happens when … managers move across firms. Does a firm hiring a good manager improve its performance? If yes is there some valuable knowledge …-invariant ability of the manager as well as overall firm performance. We find that the export experience gained by managers in previous …

Persistent link: https://www.econbiz.de/10011580556