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Expenditure
Advertising planning
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Putte, Bas van den
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International journal of advertising : the quarterly review of marketing communications
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What matters most in advertising campaigns? : the relative effect of media expenditure and message content strategy
Putte, Bas van den
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 669-690
Persistent link: https://www.econbiz.de/10003887899
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