Kalia, Prateek - In: International Journal of E-Services and Mobile … 10 (2018) 2, pp. 1-16
answering two specific questions: (1) what are the demographic factors which affect annual online expenditure and, (2) what is …-shoppers revealed significant association between annual online expenditure and demographic factors like city of residence, age, gender … revealed some surprising results. For example, the highest online expenditure slab for annual expenditure done among different …