Datar, Srikant M.; Garvin, David A.; Cullen, Patrick G. - In: Journal of Management Development 30 (2011) 5, pp. 451-462
Purpose – The paper seeks to examine major challenges facing MBA programs and to argue that they will have to … reconsider their value proposition. It aims to explore effective curricular and programmatic responses as opportunities for MBA …‐structured interviews, data on curricula, courses, applications, enrollments, tuition and fees, and faculty hiring, and case studies of …