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Experiment
Werbung
Consumer behaviour
82,818
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Theorie
9,896
Theory
9,713
Brand management
9,591
Markenführung
9,543
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9,267
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9,229
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9,173
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9,144
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9,009
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8,189
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7,433
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7,414
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6,309
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5,853
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5,715
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5,628
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5,616
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5,556
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5,533
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5,041
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5,037
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4,681
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4,670
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4,607
Einzelhandel
4,432
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4,429
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4,381
Retail trade
4,380
Werbewirkung
3,834
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3,784
Electronic Commerce
3,666
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3,598
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3,557
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3,295
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3,267
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Sutter, Matthias
63
Lusk, Jayson L.
27
Nayga, Rodolfo M.
25
Septianto, Felix
24
Gierl, Heribert
20
Glätzle-Rützler, Daniela
19
Kerschbamer, Rudolf
18
Eisend, Martin
16
Dahlén, Micael
14
Kim, Jungkeun
14
Pelsmacker, Patrick de
14
Rosengren, Sara
14
Taylor, Charles Raymond
14
Wansink, Brian
14
Hudders, Liselot
13
Messer, Kent D.
13
Müller, Holger
13
Diehl, Sandra
12
Engelmann, Dirk
12
Güth, Werner
12
Liu, Qing
12
Taubinsky, Dmitry
12
Chan, Kara
11
Dens, Nathalie
11
Dertwinkel-Kalt, Markus
11
Falk, Armin
11
Marette, Stéphan
11
Mattila, Anna S.
11
Schneider, Sebastian O.
11
Warlop, Luk
11
Wu, Linwan
11
Yoon, Sukki
11
Cappelen, Alexander W.
10
Caputo, Vincenzina
10
Dewitte, Siegfried
10
Evans, Nathaniel J.
10
Feri, Francesco
10
Ghose, Anindya
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Axel-Springer-Verlag
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American Marketing Association
5
Nordic Council of Ministers
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Friedrich-Schiller-Universität Jena
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
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Boston College / Department of Economics
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Business School, University of Nottingham
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Campus Verlag
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Center for Economic Research <Tilburg>
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Chambre de commerce et d'industrie de Paris
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Committee on Advertising
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Werbewissenschaftliche Gesellschaft
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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Ernst-Moritz-Arndt-Universität Greifswald
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1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut zur Zukunft der Arbeit
1
Fördergesellschaft Marketing an der Universität Augsburg
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Journal of business research : JBR
178
International journal of advertising : the review of marketing communications
130
Journal of marketing communications
108
Psychology & marketing
83
Journal of economic behavior & organization : JEBO
82
Journal of retailing and consumer services
82
Journal of advertising research
78
International journal of advertising : the quarterly review of marketing communications
76
Journal of consumer research : JCR ; an interdisciplinary bimonthly
73
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
62
Journal of behavioral and experimental economics
57
Management science : journal of the Institute for Operations Research and the Management Sciences
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of advertising
54
Journal of marketing research : JMR
54
Journal of promotion management : innovations in planning and applied research
51
NBER working paper series
50
Journal of advertising : official publication of the American Academy of Advertising
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of behavioral decision making
46
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : JPM
43
Journal of economic psychology : research in economic psychology and behavioral economics
42
Marketing letters : a journal of research in marketing
40
Food policy : economics planning and politics of food and agriculture
39
CESifo working papers
36
International journal of hospitality management
36
European journal of marketing : EJM
35
Discussion paper series / IZA
34
International journal of consumer studies
34
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
32
Health marketing quarterly
30
Journal of marketing
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
29
Information systems research : ISR
29
Journal of retailing
29
Discussion paper
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
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ECONIS (ZBW)
6,664
USB Cologne (EcoSocSci)
79
EconStor
10
Other ZBW resources
3
RePEc
2
Showing
1
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10
of
6,758
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articles prioritized
date (newest first)
date (oldest first)
1
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
2
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
3
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
4
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
5
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
6
The haven of the self-service store : a study of the fruit and vegetable department's influence on customer attitudes towards food chain stores
Bech-Larsen, Tino
-
2000
Persistent link: https://www.econbiz.de/10001444248
Saved in:
7
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
8
To discount or not to discount : an assessment of perceptions, beliefs, and intentions to use electronic auctions with discounts
Chen, Eva
;
Weber, Ilka
- In:
Group decision and negotiation
19
(
2010
)
2
,
pp. 127-148
Persistent link: https://www.econbiz.de/10003961306
Saved in:
9
The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun
;
Ganesan, Shankar
;
Oppewal, Harmen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
Saved in:
10
It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Choi, Pilsik
;
Coulter, Keith S.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10009707153
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