underlying marketing. Various marketing studies document the non-rational behavior of consumers, even though behavioral biases … behavioral biases in marketing. We summarize the key findings according to three classes of deviations (i.e., non …-standard preferences, non-standard beliefs, and non-standard decision-making) and the marketing mix instruments (i.e., product, price …

Corporate Social Responsibility (CSR) and Marketing. CSR Strategy, Communication, and Innovative Pricing". … her habilitation at Bochum University, titled "Essays on Corporate Social Responsibility (CSR) and Marketing. CSR Strategy …