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Efficient methods for sampling responses from large-scale qualitative data

Singh, Surendra N.; Hillmer, Steven C.; Wang, Ze - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 532-549

Persistent link: https://www.econbiz.de/10009160775

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Singh, Surendra - 2016

The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings of firms. Yet the typical method for extracting diagnostic information from online content—text mining—has limitations. As a starting point,...

Persistent link: https://www.econbiz.de/10012994132

Opposites attract : impact of background color on effectiveness of emotional charity appeals

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

Persistent link: https://www.econbiz.de/10012494708

Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior

Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73

Persistent link: https://www.econbiz.de/10012309678

Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals

Choi, Jungsil; Rangan, Priyamvadha; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 417-426

Persistent link: https://www.econbiz.de/10011633846

Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?

Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518

Persistent link: https://www.econbiz.de/10011633873