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The purpose of this study is to evaluate the economic benefits of country of origin labeling (COOL) regulation by estimating the consumer’s willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their countries of origin. We employ the Vickrey...
Persistent link: https://www.econbiz.de/10008655783
Persistent link: https://www.econbiz.de/10009661221
The purpose of this study is to evaluate the economic benefits of country of origin labeling (COOL) regulation by estimating the consumer’s willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their countries of origin. We employ the Vickrey...
Persistent link: https://www.econbiz.de/10014191443