Narrow search
Showing 1 - 10 of 11,274
Cover Image
Kundennutzenschätzung mmittels individueller Hybrid-Conjointanalyse
Baier, Daniel - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 49 (1997) 11, pp. 951-972
Persistent link: https://www.econbiz.de/10001228651
Cover Image
The performance of competitive and lottery incentive schmes vis-à-vis fixed fee incentive schemes in improving conjoint analysis
Vadali, Srikant - In: International journal of management and marketing … 9 (2016) 2, pp. 81-100
Persistent link: https://www.econbiz.de/10011618316
Cover Image
The effects of selling complements and substitutes on consumer willigness to pay : evidence from a laboratory experiment
Rousu, Matthew C.; Beach, Robert H.; Corrigan, Jay R. - In: Canadian journal of agricultural economics : CJAE 56 (2008) 2, pp. 179-194
Persistent link: https://www.econbiz.de/10003712727
Cover Image
Toward healthy snack choices : the impact of self-regulation and financial incentives on consumers' food intake
Glas, Alexandra Christine Leny - 2010
Die Verbreitung von Übergewicht und Adipositas ist besorgniserregend, auch in der Schweiz. Von den vielen Faktoren, die im Zusammenhang mit Übergewicht stehen, werden die Marketingaktivitäten der Lebensmittelindustrie besonders stark kritisiert (Seiders and Petty 2004, p. 154). Daher ist es...
Persistent link: https://www.econbiz.de/10008989165
Cover Image
An experimental approach to merger evaluation
Conlon, Christopher T.; Mortimer, Julie Holland - 2013
Persistent link: https://www.econbiz.de/10010227322
Cover Image
An Experimental Approach to Merger Evaluation
Conlon, Christopher T. - 2013
The 2010 Department of Justice and Federal Trade Commission Horizontal Merger Guidelines lay out a new standard for assessing proposed mergers in markets with differentiated products. This new standard is based on a measure of ``upward pricing pressure,'' (UPP) and the calculation of a ``gross...
Persistent link: https://www.econbiz.de/10013071901
Cover Image
The effect of mental availability on snack food choices
Stocchi, Lara; Kemps, Eva; Anesbury, Zachary - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
Cover Image
An Experimental Approach to Merger Evaluation
Conlon, Christopher T. - 2013
The 2010 Department of Justice and Federal Trade Commission Horizontal Merger Guidelines lay out a new standard for assessing proposed mergers in markets with differentiated products. This new standard is based on a measure of ``upward pricing pressure,'' (UPP) and the calculation of a ``gross...
Persistent link: https://www.econbiz.de/10012458959
Cover Image
Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 187-207). 2003
Persistent link: https://www.econbiz.de/10001997850
Cover Image
On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 209-234). 2003
Persistent link: https://www.econbiz.de/10001997884