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The influence of units and numbers under time pressure and consumer-product attachment for insurance products : experimental results
Kirsch, Jürgen - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 119-151). 2017
Persistent link: https://www.econbiz.de/10011901101
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How does the presentation of insurance products influence consumers' purchase decisions and decision satisfaction? : experimental results
Kirsch, Jürgen; Steul-Fischer, Martina - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 33-81). 2017
Persistent link: https://www.econbiz.de/10011901096
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Do attribute prominence, number of options, and attributes influence the compromise effect? : experimental results
Kirsch, Jürgen; Steul-Fischer, Martina - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 83-118). 2017
Persistent link: https://www.econbiz.de/10011901099