Based on a survey of the French population, this study investigates (a) differences in consumers' willingness to pay (WTP) for the provision of forest ecosystem services (FES) between a tax-based and a donation-based payment for ecosystem services (PES) scheme, and (b) their preferences...

Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the...