zero hassle costs buyers, previously unexplored in the literature. Although theory predicts that the competitive price … should emerge in equilibrium in all four models, we find significant price differences in the experiment …

information into subjective judgments. In Experiment 1, we find that price-matching guarantees appear to change the standard used … to perceive products and stores that offer price-matching guarantees as less expensive. In Experiment 2, we show that … know the range of market prices. In Experiment 3, we extend these findings to show that consumer evaluations of the cost of …

We analyze the incidence and welfare effects of unit sales taxes in experimental monopoly and Bertrand markets. We find …, in line with economic theory, that firms with no market power are able to shift a high share of a tax burden on to … consumers, independent of whether buyers are automated or human players. In monopoly markets, a monopolist bears a large share …

We analyze the incidence and welfare effects of unit sales taxes in experimental monopoly and Bertrand markets. We find …, in line with economic theory, that firms with no market power are able to shift a high share of a tax burden on to … consumers, independent of whether buyers are automated or human players. In monopoly markets, a monopolist bears a large share …