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~subject:"Experiment"
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Emotionale Werbung
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Experiment
Werbung
13,854
Advertising
11,323
Emotion
10,696
Consumer behaviour
6,506
Konsumentenverhalten
6,400
Werbewirkung
4,333
Advertising effects
4,258
Theorie
2,575
Theory
2,519
Internet marketing
2,049
Online-Marketing
2,049
Wirtschaftspsychologie
1,918
Economic psychology
1,669
USA
1,474
Brand management
1,448
Markenführung
1,427
advertising
1,406
Deutschland
1,338
United States
1,297
Werbepsychologie
1,178
Marketing
1,164
Cognition
1,157
Kognition
1,149
Psychology of advertising
1,056
Persönlichkeitspsychologie
1,017
Personality psychology
1,010
Relationship marketing
976
Social Web
973
Social web
972
Beziehungsmarketing
966
Markenimage
940
Brand image
930
Germany
885
Intelligenz
866
Customer satisfaction
848
Intelligence
844
Kundenzufriedenheit
838
Markenartikel
792
Marketingmanagement
789
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369
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Article
661
Book / Working Paper
425
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Article in journal
636
Aufsatz in Zeitschrift
636
Graue Literatur
235
Non-commercial literature
235
Working Paper
219
Arbeitspapier
214
Hochschulschrift
42
Thesis
27
Aufsatz im Buch
20
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20
Collection of articles written by one author
9
Sammlung
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4
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research-article
3
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2
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2
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2
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1
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1
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1
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1
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1
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1
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English
1,047
German
37
French
3
Author
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Winden, Frans A. A. M. van
38
Bosman, Ronald
19
Hopfensitz, Astrid
15
Kaiser, Harry M.
15
Reuben, Ernesto
13
Dufwenberg, Martin
12
Kocher, Martin
12
Battigalli, Pierpaolo
11
Noussair, Charles
11
Bertrand, Marianne
9
Güth, Werner
9
Mullainathan, Sendhil
9
Shafir, Eldar
9
Zinman, Jonathan
9
Karlan, Dean
8
Krawczyk, Michal
8
Sahni, Navdeep S.
8
Smith, Alec
8
Breaban, Adriana
7
Kirchler, Erich
7
Messer, Kent D.
7
Proto, Eugenio
7
Schindler, David
7
Bornstein, Gary
6
Frey, Bruno S.
6
Hertwig, Ralph
6
Kräkel, Matthias
6
Lucks, Konstantin E.
6
Sar, Sela
6
Villeval, Marie-Claire
6
Warlop, Luk
6
Adam, Marc Thomas Philipp
5
Andrade, Eduardo B.
5
Ben Shaḥar, Gershon
5
Kunreuther, Howard
5
Masclet, David
5
Ortmann, Andreas
5
Riedl, Arno
5
Rubinstein, Ariel
5
Schniter, Eric
5
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National Bureau of Economic Research
6
Bonn Graduate School of Economics
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
International Conference on the Foundations and Applications of Utility, Risk Theory <12, 2006, Rom>
1
Libera università internazionale degli studi sociali Guido Carli <Rom>
1
Shaker Verlag
1
Sonderforschung ökonomische und juristische Institutionenanalyse (SOFIA) e.V.
1
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Published in...
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Journal of economic psychology : research in economic psychology and behavioral economics
38
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
26
Journal of business research : JBR
22
Discussion paper / Tinbergen Institute
21
Journal of behavioral and experimental economics
21
Journal of behavioral decision making
21
Journal of economic behavior & organization : JEBO
21
CESifo working papers
17
Discussion paper series / IZA
15
Psychology & marketing
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Jena economic research papers
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing research : JMR
9
Journal of retailing and consumer services
9
Experimental economics : a journal of the Economic Science Association
8
Games and economic behavior
8
CESifo Working Paper Series
7
Games
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper
6
Journal of business and psychology
6
Journal of business ethics : JOBE
6
Journal of marketing communications
6
Journal of nonprofit & public sector marketing
6
NBER working paper series
6
Tourism management : research, policies, practice
6
Working papers / Department of Economics, Eller College
6
CESifo Working Paper
5
Discussion paper / Center for Economic Research, Tilburg University
5
Economic inquiry : journal of the Western Economic Association International
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
Theory and decision : an international journal for multidisciplinary advances in decision science
5
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Source
All
ECONIS (ZBW)
1,076
EconStor
6
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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1
The effects of message framing in CSR
advertising
on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
2
Beyond attention effects : modeling the persuasive and emotional effects of
advertising
creativity
Yang, Xiaojing
;
Smith, Robert E.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
Saved in:
3
Do sympathy biases induce charitable giving? : the persuasive effects of
advertising
content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
-
2014
Persistent link: https://www.econbiz.de/10010257327
Saved in:
4
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.
;
Gammoh, Bashar S.
;
Wergin, Rand
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
Saved in:
5
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
6
Effective airbnb
advertising
during COVID-19 pandemic : message format and hypothetical distance
Choi, Miju
;
Choi, Youngjoon
- In:
Journal of vacation marketing
29
(
2023
)
4
,
pp. 617-635
Persistent link: https://www.econbiz.de/10014382465
Saved in:
7
The influence of tactile input on evaluation of retail product offerings
Grohmann, Bianca
;
Spangenberg, Eric R.
;
Sprott, David E.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10003452394
Saved in:
8
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
9
Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David
;
Chapman, Derek S.
- In:
Journal of business and psychology
29
(
2014
)
2
,
pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
Saved in:
10
Bewußte und unbewußte Wirkungen von Archetypen in der
Werbung
und in Kinofilmen - Ergebnisse einer experimentellen Studie
Gröppel-Klein, Andrea
;
Domke, Anja
;
Bartmann, Benedikt
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 33-57)
.
2005
Persistent link: https://www.econbiz.de/10003289144
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