Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the...

Many countries are actively promoting a community solar program, which is a community energy program centered on solar photovoltaic power generation, as a public participation-type energy policy. In this study, we analyze the preferences of potential participants in community solar programs from...