Using quality information for analysis, or staying with just quantity based information is always a good base for debate: Either relying on quantitative measurements and data (which is sad to be more accurate and easier to rely on) or use quantitative measurements (which is sad to be human /...

part Section I: The Philosophy of Experimentation -- chapter 1 Why Design Experiments? -- chapter 2 Organizing the Experiment -- chapter 3 The Neglected Response Variable -- part Section II Statistical Experimental Design -- chapter 4 The Factorial Two-Level Design and General Factorial Designs...

I: Gestaltung eines Erwartungsmanagements als Herausforderung für das Dienstleistungsmarketing -- 1. Bedeutung eines Erwartungsmanagements im Dienstleistungsbereich -- 2. Forschungsziele und Forschungsfragen -- 3. Gang der Untersuchung -- II: Schaffung einer theoretischen Basis für die...