Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the...

This paper provides an explanation for why many information campaigns fail to affect decision-making. The authors experimentally show that a large information intervention about a profitable and climate-friendly household investment had limited effects if it only provided generic data. In...

This paper presents results from a randomized field experiment that examined the effects of mass media campaigns informing about a new technology on the adoption decisions of households in rural Senegal. While some communities were exposed to a campaign broadcasted on national radio that...