The preference to receive benefits as early as possible and delay costs as much as possible is natural for people. That means a positive discount rate in the intertemporal choice, which is a common assumption in economics. However, as research in behavioral economics proves, in certain...

The purpose of the present study was to test the prediction that when two rewards, a smaller but "socially closer" one and a larger but "socially more distant" one, are moved away from the subject by the same social distance, subjective value of the socially more distant reward will increase...