We discuss how the use of field experiments sheds light on long standing research questionsrelating to firm behavior. We present insights from two classes of experiments: within andacross firms, and draw common lessons from both sets. Field experiments within firmsgenerally aim to shed light on...

"Whether or not we know it, we participate in hundreds of experiments a year. Every time you log onto Amazon, scroll through Netflix listings, or read a Facebook post, you are probably part of an experiment designed to help the platform learn more about how users interact with the site. Digital...

In today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and...