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Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...
Persistent link: https://www.econbiz.de/10003811505
We describe a first experiment on whether product complexity affects competition and consumers in retail markets. We are unable to detect a systematic effect of product complexity on prices, except insofar as the demand elasticity for complex products is higher. However, there is qualified...
Persistent link: https://www.econbiz.de/10012722497
Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...
Persistent link: https://www.econbiz.de/10014211033
Persistent link: https://www.econbiz.de/10003168259
Numerous laboratory studies report on behaviors inconsistent with rational economic models. How much do these inconsistencies matter in natural settings, when consumers make large, real decisions and have the opportunity to learn from experiences? We report on a field experiment designed to...
Persistent link: https://www.econbiz.de/10011612044
Experimental studies document that financial rewards discourage the performance of altruistic activities, because they destroy intrinsic altruistic motivations. We set up a randomized-controlled experiment, through a survey administered to 467 blood donors in an Italian town, and find that...
Persistent link: https://www.econbiz.de/10003901762
This contribution contains an international comparison of preferences. Using two Discrete Choice Experiments (DCE), it measures willingness to pay for health insurance attributes in Germany and the Netherlands. Since the Dutch DCE was carried out right after the 2006 health reform, which made...
Persistent link: https://www.econbiz.de/10008695364
We estimate the effect of an increase in time cost on the return behavior of blood donors. Using data from the Australia Red Cross Blood Service, we ask what happens when pro-social behavior becomes more costly. Exploiting a natural variation in which donor wait times are random, we use the...
Persistent link: https://www.econbiz.de/10010409978
Experimental studies document that financial rewards discourage the performance of altruistic activities, because they destroy intrinsic altruistic motivations. We set up a randomized-controlled experiment, through a survey administered to 467 blood donors in an Italian town, and find that...
Persistent link: https://www.econbiz.de/10013070694
We estimate the effect of an increase in time cost on the return behavior of blood donors. Using data from the Australia Red Cross Blood Service, we ask what happens when pro-social behavior becomes more costly. Exploiting a natural variation in which donor wait times are random, we use the...
Persistent link: https://www.econbiz.de/10013046242