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Marketing of vice goods : a strategic analysis of the package size decision

Jain, Sanjay - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 36-51

Persistent link: https://www.econbiz.de/10009511630

Self-control and incentives : an analysis of multiperiod quota plans

Jain, Sanjay - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 855-869

Persistent link: https://www.econbiz.de/10009665093

Process-based ideology of participative experimentation to foster identity-challenging innovations : the case of Gmail and AdSense

Garud, Raghu; Karunakaran, Arvind - In: Strategic organization 16 (2018) 3, pp. 273-303

Persistent link: https://www.econbiz.de/10011889722

Experiments on Strategic Choice and Markets

Amaldoss, Wilfred; Ho, Teck; Krishna, Aradhna; Chen, Kay-Yut - 2015

Much of experimental research in marketing has focused on individual choices. Yet in many contexts, the outcomes of one’s choices depend on the choices of others. Furthermore, the results obtained in individual decision making context may not be applicable to these strategic choices. In this...

Persistent link: https://www.econbiz.de/10014138908

Sunk cost bias and time inconsistency : a strategic analysis of pricing decisions

Jain, Sanjay; Chen, Haipeng - In: Management science : journal of the Institute for … 69 (2023) 4, pp. 2383-2400

Persistent link: https://www.econbiz.de/10014305411

Experiments on strategic choices and markets

Amaldoss, Wilfred; Ho, Teck-Hua; Krishna, Aradhna; … - In: Marketing Letters 19 (2008) 3, pp. 417-429

Persistent link: https://www.econbiz.de/10005716539