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The role of imagination-focused visualization on new product evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55

Persistent link: https://www.econbiz.de/10003810246

Thinking inside the box : why consumers enjoy constrained creative experiences

Dahl, Darren W.; Moreau, C. Page - In: Journal of marketing research : JMR 44 (2007) 3, pp. 357-369

Persistent link: https://www.econbiz.de/10003547551

Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions

Goode, Miranda R.; Dahl, Darren W.; Moreau, C. Page - In: The journal of product innovation management : an … 30 (2013) 2, pp. 192-208

Persistent link: https://www.econbiz.de/10009723196

Seeking the ideal level of design newness : consumer response to radical and incremental product design

Mugge, Ruth; Dahl, Darren W. - In: The journal of product innovation management : an … 30 (2013), pp. 34-47

Persistent link: https://www.econbiz.de/10010210818

Imagination difficulty and new product evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 76-90

Persistent link: https://www.econbiz.de/10010219670

How income shapes moral judgments of prosocial behavior

Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 120-135

Persistent link: https://www.econbiz.de/10012506521

Imagination Difficulty and New Product Evaluation

Hoeffler, Steve; Zhao, Min; Dahl, Darren W. - 2015

This research examines the role of imagination difficulty on the evaluation of really new products (RNPs) in comparison to incrementally new products (INPs). We extend past research on accessibility utilizing an anticipatory approach where consumers look forward and generate mental images for...

Persistent link: https://www.econbiz.de/10014179026