We study the role of caste and religion in India's new economy sectors--software and call-centers--by sending 3,160 fictitious resumes in response to 371 job openings in and around Delhi (India) that were advertised in major city papers and online job sites. We randomly allocate caste-linked...

Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...

Numerous laboratory studies find that minor nuances of presentation and description change behavior in ways that are inconsistent with standard economic models. How much do these context effect matter in natural settings, when consumers make large, real decisions and have the opportunity to...