It is alleged that larger farms are less willing to adopt animal welfare-friendly production systems, though empirically-based knowledge on this issue is still lacking. Therefore, the aim of this study is to analyze pig and sow producer preferences for the adoption of animal welfare standards...

Estimating the value consumers place on farm animal welfare (FAW) provides information on the extent to which consumers are ready to support policy changes aim at improving the welfare of farm animals and developing animal-friendly production systems that can also compete on markets. The current...

This paper investigates consumer choices in the presence of conflicting goals, with and without information making conflicts salient. An experimental online study was conducted with a sample of German consumers, focusing on pig farming. The results show that personal health benefits outweigh...