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How suspicion mitigates the effect of influence tactics

Ota, Shweta S.; Srivastava, Joydeep; Koukova, Nevena T. - In: Organizational behavior and human decision processes : … 112 (2010) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10003971459

Walking in my shoes : how expectations of role reversal in future negotiations affect present behaviors

Bagchi, Rajesh; Koukova, Nevena T.; Gurnani, Haresh; … - In: Journal of marketing research : JMR 53 (2016) 3, pp. 381-395

Persistent link: https://www.econbiz.de/10011502930

Coping with time pressure and knowledge sharing in buyer-supplier relationships

Thomas, Rodney W.; Fugate, Brian S.; Koukova, Nevena T. - In: The journal of supply chain management : a global … 47 (2011) 3, pp. 22-42

Persistent link: https://www.econbiz.de/10009273249

Risikoverhalten privater Kapitalanleger : Implikationen für das Finanzdienstleistungsmarketing

Steul-Fischer, Martina - 2003 - 1. Auflage

Persistent link: https://www.econbiz.de/10001825934

The effect of message framing and the presentation of health vs. social consequences on health risk perception

Unger, Franziska; Steul-Fischer, Martina - In: Zeitschrift für die gesamte Versicherungswissenschaft … 109 (2020) 5, pp. 399-411

Persistent link: https://www.econbiz.de/10012517630

The effect of option framing in self-other decision making

Grösch, Michaela; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 33-47

Persistent link: https://www.econbiz.de/10012062394

How does the presentation of insurance products influence consumers' purchase decisions and decision satisfaction? : experimental results

Kirsch, Jürgen; Steul-Fischer, Martina - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 33-81). 2017

Persistent link: https://www.econbiz.de/10011901096

Do attribute prominence, number of options, and attributes influence the compromise effect? : experimental results

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Persistent link: https://www.econbiz.de/10011901099

The denomination effect

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Experiments on Strategic Choice and Markets

Amaldoss, Wilfred; Ho, Teck; Krishna, Aradhna; Chen, Kay-Yut - 2015

Much of experimental research in marketing has focused on individual choices. Yet in many contexts, the outcomes of one’s choices depend on the choices of others. Furthermore, the results obtained in individual decision making context may not be applicable to these strategic choices. In this...

Persistent link: https://www.econbiz.de/10014138908