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The effect of feedback by text message (SMS) and email on household electricity consumption : experimental evidence
Gleerup, Maria; Larsen, Anders; Leth-Petersen, Søren; … - In: The energy journal 31 (2010) 3, pp. 113-132
Persistent link: https://www.econbiz.de/10008732242
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Where did they go right? : understanding the deception in pishing communications
Wright, Ryan; Chakraborty, Suranjan; Basoglu, K. Asli; … - In: Group decision and negotiation 19 (2010) 4, pp. 391-416
Persistent link: https://www.econbiz.de/10003980667
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Name Similarity Encourages Generosity : A Field Experiment in Email Personalization
Munz, Kurt - 2020
examined email personalization using a potential donor's name. We measured the effectiveness of matching potential donors to … surname matching was most effective, with potential donors being more likely to open an email, click on a link in the email … uniting people with shared names is an effective individual-level approach to email personalization. Potential donors who …
Persistent link: https://www.econbiz.de/10012851430
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Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael; Whitler, Kimberly A.; Hoegg, Jo Andrea - In: Journal of retailing 89 (2013) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
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Digital Messaging to Improve College Enrollment and Success
Avery, Christopher - 2020
We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we...
Persistent link: https://www.econbiz.de/10012482116
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Digital messaging to improve college enrollment and success
Avery, Christopher; Castleman, Benjamin L.; Hurwitz, Michael - 2020
Persistent link: https://www.econbiz.de/10012306037
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Operant behavioral economics for e-mail marketing : an experiment based on the behavioral perspective model testing the effectiveness of motivational operation, utilitarian and inf...
Valdimar Sigurdsson; Hinriksson, Hinrik; Menon, R. G. Vishnu - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 337-344
Persistent link: https://www.econbiz.de/10011586811
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Personalization in email marketing : the role of non-informative advertising content
Sahni, Naveep S.; Wheeler, S. Christian; Chintagunta, … - 2016
which experimentally tailored email ads were sent to millions of individuals. We found consistently that personalizing the … adding the name of the message recipient to the email's subject-line increased the probability of the recipient opening it by … in the number of individuals unsubscribing from the email campaign by 17% (from 1.2% to 1.0%). We present similar …
Persistent link: https://www.econbiz.de/10011864662
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Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.; Wheeler, S. Christian; Chintagunta, … - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
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Open-rate controlled experiment in e-mail marketing campaigns
Bilos, Antun; Turkalj, Davorin; Kelić, Ivan - In: Market : review for marketing theory and practice 28 (2016) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10011708949