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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
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Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi; Cauberghe, Verolien; Hudders, Liselot - In: Journal of business research : JBR 109 (2020), pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka; Cauberghe, Verolien; Hudders, Liselot - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
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An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Beuckels, Emma; Hudders, Liselot - In: Journal of retailing and consumer services 33 (2016), pp. 135-142
Persistent link: https://www.econbiz.de/10011598714