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We introduce a dynamic model of emotional behavior regulation that can generalize to a wide range of decision dilemmas …. Dilemmas are characterized by availability of mutually exclusive goals that a decision maker is dually motivated to pursue. In … observed between so-called “preferences” revealed in repeated decision dilemmas (e.g., by choosing A over B at time 1, then …
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Many buying decisions require predictions of another person's product attitudes. Yet, consumers are often inaccurate predictors, even for familiar others. We provide strong evidence that target familiarity can even hurt accuracy in the presence of attitude feedback. Although overprojection and...
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