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Experiment
Consumer behaviour
82,818
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Sutter, Matthias
38
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27
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26
Kaiser, Harry M.
19
Messer, Kent D.
19
Kerschbamer, Rudolf
18
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13
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12
Güth, Werner
12
Liu, Qing
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Wansink, Brian
11
Caputo, Vincenzina
10
Dewitte, Siegfried
10
Falk, Armin
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Kim, Jungkeun
10
Mattila, Anna S.
10
Neururer, Daniel
10
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10
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9
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9
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8
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Journal of business research : JBR
89
Journal of economic behavior & organization : JEBO
65
Journal of behavioral and experimental economics
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Psychology & marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of retailing and consumer services
47
Journal of behavioral decision making
46
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing research : JMR
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Food policy : economics planning and politics of food and agriculture
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NBER working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
CESifo working papers
29
International journal of hospitality management
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
Information systems research : ISR
27
Discussion paper
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Discussion paper series / IZA
24
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of advertising : official publication of the American Academy of Advertising
22
Tourism management : research, policies, practice
22
Marketing letters : a journal of research in marketing
21
American journal of agricultural economics
20
International journal of electronic commerce : IJEC
20
NBER Working Paper
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Journal of retailing
19
Working paper / National Bureau of Economic Research, Inc.
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European economic review : EER
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of consumer studies
16
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
16
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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EconStor
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RePEc
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USB Cologne (EcoSocSci)
1
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1
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
2
Comparing direct and indirect branding in
advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
3
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and
brand
attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
4
Exploring
advertising
as an antecedent to
brand
experience dimensions : an experimental study
Bapat, Dhananjay
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
Saved in:
5
Does ingredient
advertising
work? : some evidence on its impact
Giakoumaki, Christina
;
Aulōnitēs, Geōrgios I.
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011564152
Saved in:
6
Competitive
advertising
on
brand
search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
7
Congruity between mood and
brand
involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
8
Advergame for purchase intention via game and
brand
attitudes from antecedents of system design, psychological state, and game content : interactive role of
brand
familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
9
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of
brand
communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
10
Brand
name recall : a study of the effects of word types, processing, and involvement levels
Shamsollahi, Ali
;
Amirshahi, Mirahmad
;
Ghaffari, Farhad
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011705483
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