This innovative book is a compilation of state-of-the-art choice experiment studies undertaken in several European Union (EU) countries, including Finland, France, Greece, Ireland, Italy, Poland, Spain and the United Kingdom. The case studies presented concern a variety of environmental,...

Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture, etc.,...