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Transparent app design reduces excessive usage time and increases willingness to pay compared to common behavioral design - a framed field experiment
Timko, Christina; Adena, Maja - 2023
Smartphone app designers often use behavioral design to influence users, increase sales, and boost advertising revenue. Behavioral design relies on elements ranging from app appearance to black-box algorithms and personalization. It commonly exploits behavioral biases, such as the lack of...
Persistent link: https://www.econbiz.de/10014294136
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An empirical approach to understanding privacy concerns
Wathieu, Luc; Friedman, Allan - 2009
This paper shows that privacy concerns in commercial contexts are not solely driven by a desire to control the … transmission of personal information or to avoid intrusive direct marketing campaigns. When they express privacy concerns … consequences of information transmission. We suggest that there is a homo economicus behind privacy concerns, not simply a primal …
Persistent link: https://www.econbiz.de/10003860968
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The research on relationship among online game endorsement, adolescent involvement and game purchase intention
Wu, Chao-sen; Tsai, Li-fen - In: International journal of management, economics and … 2 (2013) 3, pp. 205-216
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10009793750
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The Research on Relationship among Online Game Endorsement, Adolescent Involvement and Game Purchase Intention
Wu, Chao-Sen - 2013
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10013076066
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Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta
Wernerfelt, Nils - 2024
Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...
Persistent link: https://www.econbiz.de/10015056091
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A taste for consistency and survey response behavior
Falk, Armin; Zimmermann, Florian - In: CESifo economic studies : CESifo, a joint initiative of … 59 (2013) 1, pp. 181-193
This article studies how a taste for consistency affects decision making. Our application is response behavior in surveys. In particular, we show that the inclusion of questions can affect answers to subsequent related questions. The reason is that participants want to respond in a consistent...
Persistent link: https://www.econbiz.de/10009757342
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Pathways of persuasion
Coffman, Lucas; Niehaus, Paul - In: Games and economic behavior 124 (2020), pp. 239-253
Persistent link: https://www.econbiz.de/10012432162
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"Now that you mention it" : a survey experiment on information, salience and online privacy
Marreiros, Helia; Tonin, Mirco; Vlassopoulos, Michael; … - 2016
problem, can affect consumers' privacy actions and attitudes. Results of two online survey experiments indicate that … paper investigates whether highlighting positive or negative aspects of online privacy, thereby mitigating the informational … informed about positive attitudes of companies towards their privacy. On the other hand, they do not change their attitudes and …
Persistent link: https://www.econbiz.de/10011428359
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Flexible Fuel Vehicles, Less Flexible Minded Consumers : Price Information Experiments at the Pump
Salvo, Alberto - 2018
miles per dollar of spending. In a large-scale set of experiments with 10,400 subjects, I inform energy consumers at the …
Persistent link: https://www.econbiz.de/10012936821
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'Now that You Mention It' : A Survey Experiment on Information, Salience and Online Privacy
Marreiros, Helia - 2016
problem, can affect consumers' privacy actions and attitudes. Results of two online survey experiments indicate that … paper investigates whether highlighting positive or negative aspects of online privacy, thereby mitigating the informational … informed about positive attitudes of companies towards their privacy. On the other hand, they do not change their attitudes and …
Persistent link: https://www.econbiz.de/10012996793