Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some … customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the … valuation customers are more likely to use NYOP while high valuation customers prefer a posted price seller. …

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers …

find that sellers strategically overprice low value customers to avoid antagonizing high value customers. Third, we observe … that customers are not generally antagonized by price discrimination: while they are less likely to buy if they are charged … prices for other customers constitute reference points. Finally, we show that our findings hold regardless of whether sellers …