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Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix; Soegianto, Bambang - In: Marketing intelligence & planning 35 (2017) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
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How affective displays and self-construal impact consumers' generosity
MacDonnell Mesler, Rhiannon; Simpson, Bonnie - In: Journal of nonprofit & public sector marketing 34 (2022) 5, pp. 501-526
Persistent link: https://www.econbiz.de/10013465715
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Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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Personalized charity advertising : can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Bartsch, Anne; Kloß, Andrea - In: International journal of advertising : the review of … 38 (2019) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10012200258
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Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix; Paramita, Widya - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
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Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
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Identity and redistribution : theory and evidence
Dhami, Sanjit S.; Manifold, Emma; Al-Nowaihi, Ali - 2019
Persistent link: https://www.econbiz.de/10012098620
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Understanding undersociality : intentions, impressions, and interactions
Kumar, Amit; Epley, Nicholas - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 221-225
Persistent link: https://www.econbiz.de/10014289823
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Social image, observer identity, and crowding up
Asulin, Yamit; Heller, Yuval; Munichor, Nira; Zultan, Ro'i - 2024
Persistent link: https://www.econbiz.de/10015055868
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Not all empathy is equal : how dispositional empathy affects charitable giving
Kim, Sung-Ju; Kou, Xiaonan - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 312-334
Persistent link: https://www.econbiz.de/10010481863