Banerjee, Ritwik; Gupta, Nabanita Datta - 2014
experimentally test this prediction offered by Becker (1971) in the context of caste in India, with management students (potential … employers in the near future) as subjects. First, we measure caste prejudice and show that awareness through a TV social program … reduces implicit prejudice against the lower caste and the reduction is sustained over time. Second, we find that the …