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The research on relationship among online game endorsement, adolescent involvement and game purchase intention
Wu, Chao-sen; Tsai, Li-fen - In: International journal of management, economics and … 2 (2013) 3, pp. 205-216
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10009793750
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How Chinese young consumers respond to gendered advertisement
Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
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The Research on Relationship among Online Game Endorsement, Adolescent Involvement and Game Purchase Intention
Wu, Chao-Sen - 2013
This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...
Persistent link: https://www.econbiz.de/10013076066
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Nudging Youth to Develop Savings Habits : Experimental Evidence Using SMS Messages
Rodriguez, Catherine - 2015
messages and financial decisions among low-income youth in Colombia. Youth accountholders are randomly assigned to one of four …-four semimonthly reminders and iv) control. After twelve months, account balances of youth assigned to receive monthly and semimonthly … effects of reminders last even eight months after youth stop receiving messages, the latest we can observe …
Persistent link: https://www.econbiz.de/10013016988
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"Everyone was wasted"! : insights from adolescents' alcohol experience narratives
Knox, Kathy; Schmidtke, David James; Dietrich, Timo; … - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10011615400
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010
Persistent link: https://www.econbiz.de/10008821774
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Nudging museums attendance : a field experiment with high school teens
Lattarulo, Patrizia; Mariani, Marco; Razzolini, Laura - In: Journal of cultural economics 41 (2017) 3, pp. 259-277
Persistent link: https://www.econbiz.de/10011796145
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Young consumers' preferences for water-saving wines : an experimental study
Pomarici, Eugenio; Asioli, Daniele; Vecchio, Riccardo; … - In: Wine Economics and Policy 7 (2018) 1, pp. 65-76
Freshwater scarcity is becoming one of the most pressing issues of the global environmental sustainability, and agriculture is the main responsible of that scarcity. During the last decade, there has been an increasing consumers' environmental concern about the impact of food production on water...
Persistent link: https://www.econbiz.de/10011868457
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Perceptions of sustainability vs. quality features : an experimental study on young consumers' quality perceptions of foods and beverages
Walter, Goetz; Leser, Selina; Ottmann, Hannes; Hartmann, Kim - In: Marketing review St. Gallen : Marketingfachzeitschrift … 40 (2023) 2, pp. 36-42
Persistent link: https://www.econbiz.de/10014246782
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Food choice behavior of adolescents under parent-child interaction in the context of US school lunch programs
Panchalingam, Thadchaigeni; Howard, Gregory; Klaiber, … - In: Food policy : economics planning and politics of food … 115 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014284873