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The effect of sales promotions on the size and composition of the shopping basket : regulatory compatibility from framing and temporal restrictions
Ramanathan, Suresh
;
Dhar, Sanjay K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10003983881
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Painting your point : the role of color in firms' strategic responses to product failures via advertising and marketing communications
Puzakova, Marina
;
Kwak, Hyokjin
;
Ramanathan, Suresh
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10011633824
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