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Airbnb experiences : travelers' purchase behavior and word-of-mouth
Purohit, Sonal; Arora, Rakhi; Nunkoo, Robin; Goolaup, … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1569-1587
Persistent link: https://www.econbiz.de/10014368602
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When judgments and preferences fail to conform : research on preference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10008906799
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When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10003941273
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Information in Launch messages : stimulating the adoption of new high-tech consumer products
Talke, Katrin; Snelders, Dirk - In: The journal of product innovation management : an … 30 (2013) 4, pp. 732-749
Persistent link: https://www.econbiz.de/10009771321
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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Discrimination in second-hand consumer markets : evidence from a field experiment
Bosch Mossi, Mariano; Cobacho, M. Belen - In: Applied economics letters 19 (2012) 16/18, pp. 1727-1730
Persistent link: https://www.econbiz.de/10009684935
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Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A. - 1963
Persistent link: https://www.econbiz.de/10002637968
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Mental Convenience bei Produktlinien : Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Spomer, Olga - 2014
Um der Problematik der zunehmenden Belastung der Konsumenten durch die Vielzahl an Informationen gerecht zu werden, und um sich in der Fülle der Angebote von anderen Marken und Produkten im Regal abzuheben, ist es für die Unternehmen von großer Bedeutung, eine kognitiv entlastende Produktwahl...
Persistent link: https://www.econbiz.de/10014017236
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Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena - 2016 - 1st edition 2016
Persistent link: https://www.econbiz.de/10011450611