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Experiment
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12
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12
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11
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11
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10
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9
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Journal of business research : JBR
86
Journal of economic behavior & organization : JEBO
64
Journal of behavioral and experimental economics
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of retailing and consumer services
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Psychology & marketing
48
Journal of behavioral decision making
43
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
40
Food policy : economics planning and politics of food and agriculture
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Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
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International journal of hospitality management
32
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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CESifo working papers
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Discussion paper series / IZA
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Tourism management : research, policies, practice
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Experimental economics : a journal of the Economic Science Association
23
Marketing letters : a journal of research in marketing
21
International journal of electronic commerce : IJEC
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NBER Working Paper
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American journal of agricultural economics
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Economics letters
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European economic review : EER
16
International journal of consumer studies
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of travel and tourism marketing
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Working papers in economics and statistics
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ECONIS (ZBW)
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EconStor
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RePEc
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1
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following
brand
policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
2
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
3
Generation Z and millennial esports gamers' perceived toxicity risk and game
brand
loyalty : moderated mediation effects of
brand
identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
4
Authentic omnichannel : providing consumers with a seamless
brand
experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
Augmented reality is the new digital banking : AR
brand
experience impact on
brand
loyalty
Butt, Asad Hassan
;
Ahmad, Hassan
;
Muzaffar, Asif
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
Saved in:
7
The effects of regulatory fit on customer
brand
engagement : an experimental study of service
brand
activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
9
Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la
;
Ballina, Isabel de la
- In:
Market : review for marketing theory and practice
31
(
2019
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
Saved in:
10
Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding
Xia, Menglong
;
Zhang, Yang
- In:
Journal of hospitality and tourism insights
5
(
2022
)
5
,
pp. 1062-1079
Persistent link: https://www.econbiz.de/10013483370
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