This paper investigates whether social identity considerations-through beliefs and normsdrive women's occupational …-selection patterns change. Analysis of those patterns suggests that identity considerations act as barriers to entering the technology … sector and that some high-cognitive skill women do not apply because of their high identity costs. …

This paper examines how beliefs and preferences drive identity-conforming consumption or investments. We introduce a … theory that explains how identity distorts individuals' beliefs about potential outcomes and imposes psychic costs on … benefiting from identity-incongruent sources. We substantiate our theoretical foundation through two lab-in-field experiments on …

This paper provides an argument for the advantage of a preference for identity-consistent behaviour from an … is greatly facilitated if the agents of the society possess a preference for identity consistent behaviour. As …

to the model is the role of a person's social identity in encouraging compliance to a norm. The strength of this identity …