It is alleged that larger farms are less willing to adopt animal welfare-friendly production systems, though empirically-based knowledge on this issue is still lacking. Therefore, the aim of this study is to analyze pig and sow producer preferences for the adoption of animal welfare standards...

This research employs two alternatively framed but formally equivalent discrete choice ex- periments that examine UK consumer preferences regarding chlorine washed chicken. One is framed in a common purchase format, the other employs a format that endows respondents with a voucher that they can...