Selvaggi, Roberta; Nayga, Rodolfo M.; Pecorino, Biagio; … - In: Q open : a journal of agricultural, climate, … 4 (2024) 1, pp. 1-17
Misinformation can have a significant impact on consumers' willingness to pay (WTP) for foods. This study conducted in Italy aims to investigate the effects of misinformation and two types of refutation (tentative and enhanced) on consumers' WTP using a non-hypothetical experimental auction for...