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Social Influence in Social Advertising : Evidence from Field Experiments

Bakshy, Eytan - 2012

Social advertising uses information about consumers' peers, including peer affiliations with a brand, product … advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and …

Persistent link: https://www.econbiz.de/10013105318

Attention, Recall and Purchase : Experimental Evidence on Online News and Advertising

Valletti, Tommaso; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10013235099

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

Persistent link: https://www.econbiz.de/10012495704

When less is more : data and power in advertising experiments

Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - 2015

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online …

Persistent link: https://www.econbiz.de/10011807825

Attention, recall, and purchase : Experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, Andre - 2021

We conduct an experiment in which subjects read online news articles and are shown ads for brands next to these articles. Using eye-tracking technology, we measure the attention that each individual pays to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10013230318

Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424

Persistent link: https://www.econbiz.de/10011518848

Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

Persistent link: https://www.econbiz.de/10011537683

Deceptive claims using fake news advertising : the impact on consumers

Rao, Anita - In: Journal of marketing research 59 (2022) 3, pp. 534-554

Persistent link: https://www.econbiz.de/10013258053

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type

Liu, Yi-Fen; Wu, Chi-Cheng - In: Journal of marketing communications 24 (2018) 2, pp. 169-189

Persistent link: https://www.econbiz.de/10011852937

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