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Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo; Park, Jongwon; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
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Brand synergy effects in multiple brand extensions
Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670
Persistent link: https://www.econbiz.de/10003569754
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Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun; Kim, Jae-eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
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Effects of a regulatory match in sunk-cost effects : a mediating role of anticipated regret
Kwak, Junsik; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 209-222
Persistent link: https://www.econbiz.de/10009530052