İriş, Doruk; Santos-Pinto, Luís - In: Games 4 (2013) 1, pp. 50-65
This paper departs from the standard profit-maximizing model of firm behavior by assuming that firms are motivated in part by personal animosity–or respect–towards their competitors. A reciprocal firm responds to unkind behavior of rivals with unkind actions (negative reciprocity), while at...