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Affect as a decision-making system of the present
Chang, Hannah H.; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10009777341
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Uncertainty increases the reliance on affect in decisions
Faraji-Rad, Ali; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011763701