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How attitudes toward product categories drive individual brand attitudes and choice

Posavac, Steven S.; Sanbonmatsu, David M.; Seo, Joon Young - In: Psychology & marketing 31 (2014) 10, pp. 843-852

Persistent link: https://www.econbiz.de/10010484330

Using implementation intensions to increase new product consumption : a field experiment

Kardes, Frank R.; Cronley, Maria L.; Posavac, Steven S. - In: Applying social cognition to consumer-focused strategy …, (pp. 219-233). 2005

Persistent link: https://www.econbiz.de/10003113335

Gender, Risk Tolerance, and False Consensus in Asset Allocation Recommendations

Bollen, Nicolas P. B. - 2018

We study the impact of gender on asset allocation recommendations. Graduate business students and professional wealth managers are randomly assigned a male or female client. Participants recommend an allocation and choose an allocation for themselves. Male students choose a riskier allocation...

Persistent link: https://www.econbiz.de/10012932360

Premature infatuation and commitment in individual investing decisions

Posavac, Steven S.; Ratchford, Mark; Bollen, Nicolas P. B. - In: Journal of economic psychology : research in economic … 72 (2019), pp. 245-259

Persistent link: https://www.econbiz.de/10012243652

On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?

Posavac, Steven S.; Gaffney, Donald R.; Kardes, Frank R. - In: Journal of behavioral decision making 37 (2024) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10014473658